Founded by a former Business Development Manager who led commercial teams at Africards, Serfin, Green Pay and Promonova, Melakah International structures, deploys and activates high-performing distribution networks in Cote d'Ivoire and the WAEMU.
A Business Development Manager career spanning pharmaceuticals, payments and consumer goods — the best training ground for understanding every type of distribution network.
Business Development Manager. Prospecting, key account retention, Call Center management and commercial coordination in the pharmaceutical sector.
Head of sales and Deputy Commercial Director. Recruitment and activation of the national payment acceptance network, field deployment of POS terminals.
Deployment of distribution networks for several prepaid bank cards (BHCI, Ecobank, UBA) in Cote d'Ivoire, Senegal and Burkina Faso.
Customer advisor and technical assistant. Direct sales, recruitment and training of distributors across the entire national network.
Entering or growing in the Ivorian market requires mastering distribution channels: wholesalers, semi-wholesalers, retailers, supermarkets, pharmacies, gas stations — each network has its own codes and key players.
Melakah International builds, structures and activates a commercial network for you, tailored to your product, your positioning and your volume targets in Cote d'Ivoire and the WAEMU.
Discuss your network →Beyond methodology, Melakah International gives you access to a network of partners built over nearly 18 years, covering a wide range of sectors beyond traditional distribution.
Wholesalers, semi-wholesalers, supermarkets and local networks across Cote d'Ivoire.
Contacts in food service, events and hospitality for your cross-partnerships.
Banking network built through our payment projects (NSIA, BHCI, Ecobank, UBA).
National pharmaceutical network through our direct experience at Promonova / Ubipharm.
Press and influence contacts through our own media outlets Afrikshow.com and Anyama.net.
Network of event service providers through our JF Events and DK Sound brands.
Study of existing distribution channels, identification of key players, geographic mapping and competitive analysis.
Strategic advice for companies looking to list their products or grow their market share in Cote d'Ivoire.
Identification, recruitment and contracting of distributors, wholesalers and sales agents suited to your product.
Provision of a trained field sales team dedicated to selling and listing your products.
Organization of promotions, distributor incentives, sales challenges and point-of-sale activations to boost your sales.
Regular point-of-sale visits, merchandising, distributor stock management and field information reporting.
Dashboards, weekly reporting, gap analysis and corrective action plans to reach your goals.
Opening doors with distributors, restaurateurs, banks and various partners through our network built over 18 years.
Adjame, Plateau, Treichville, Yopougon, Cocody, Marcory — full coverage of the economic capital.
Bouake, Daloa, Korhogo, San Pedro, Man — deployment in the major secondary cities of Cote d'Ivoire.
Regional expansion to Senegal, Mali, Burkina Faso, Benin, Togo, Niger, Guinea-Bissau.
Carrefour, Prosuma, Sococe and major retail chains in Cote d'Ivoire.
Neighborhood shops, convenience stores, groceries and retail outlets nationwide.
Pharmacies, gas stations, phone shops, mobile money agents depending on your sector.
Audit of your current presence, mapping of the Ivorian market and strategic recommendations to structure your network.
Contact us →End-to-end build of your distribution network in Cote d'Ivoire with an integrated sales force and commercial activation.
Contact us →Operational steering of your existing network: reporting, activations, field follow-up and performance optimization.
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Entrust your project to a team that has personally built commercial networks at Africards, Serfin, Green Pay and Promonova.