Led by a former Program Manager of a prepaid bank Visa card, Melakah International designs, deploys and commercializes turnkey payment solutions: technical, commercial, field execution — and bank lobbying for your expansion across the entire sub-region.
Most firms advise on payments from the outside. Melakah International has practiced it from the inside: POS terminal deployment, acceptance network management, salary card top-ups, and setting up call centers recognized as best-in-class.
This dual skill set — technical and commercial — lets us support any organization looking to launch, fix or grow a payments project, without having to multiply external providers.
Discuss your project →Unlike a traditional consulting firm, we cover the entire value chain of your payments project — from technical design to field execution, including opening doors with banks for your expansion across the sub-region.
A selection of systems personally led by our founder over the past 18 years.
From technical design to market launch, we structure your card or electronic payment project without any disconnect between teams.
Development and commercialization of prepaid cards (gift cards, salary cards, travel cards, affinity cards) tailored to your target audience.
Installation, configuration and maintenance of Thales, Pax and other GIM-WAEMU terminal solutions, with direct field experience.
Design and deployment of loyalty programs linked to cards or mobile apps to retain your customers.
Recruitment, training and activation of a network of accepting merchants to maximize the use of your solutions.
Structuring a high-performing payments customer service, modeled on the call center recognized as the Weblogy group's best service.
Local market analysis, mapping of players, benchmarks and strategic recommendations for your investment decisions.
Strategic and operational support for financial institutions looking to launch or grow their payments offering.
Field distribution and day-to-day management of reseller accounts and salary cards through our commercial network in Cote d'Ivoire and the WAEMU.
Thanks to our banking network built over 18 years, we open doors at financial institutions and identify the payment partners best suited to your project.
Strategic support to structure the rollout of your payment solution across the entire sub-region: local partners, multi-country compliance, negotiations.
The same process used to run real bank card projects, put at the service of your organization.
Analysis of your context, your target audience and the local payments market to define the right technical and commercial positioning.
Project structuring, choice of technical partners, business model and BCEAO regulatory framework.
Market launch, network recruitment, POS terminal installation, team training and field commercial activation.
Call center, account management, KPI tracking and continuous performance optimization.
Prepaid card ranges, payment portfolio optimization, loyalty programs and merchant acquisition — as we did for NSIA, BHCI or Ecobank.
Digitalization of financial services, prepaid cards for members, collection and disbursement solutions.
Go-to-market in Cote d'Ivoire, acceptance network development, user acquisition and banking partners.
Salary cards, customer loyalty programs, B2B payment solutions and business expense management.
End-to-end support to launch a new payment product, from idea to operational market launch.
Entry into the Ivorian and WAEMU market, identification of local partners, approval and technical deployment.
Entrust your project to a team that has already run bank cards in the field — not just on paper.